Designer Tommy Hilfiger has quietly dropped his All-American image to promote Loud, his newest men’s and women’s fragrances for Estée Lauder. Earlier fragrance launches featured blonde-haired, blue-eyed American models, while new ads for Loud feature models who appear more at home in the 1980s club scene. Both Loud for Her and Loud for Him are built around rose and patchouli notes and were developed by Aurelien Guichard and Yann Vasnier of Givaudan. The women’s scent adds lychee t...